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Why a Facebook Page Doesn’t Replace a Business Website

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So, why do you need a website if you already have a Facebook page? In this post, guest author Robert Shurtleff discusses why a Facebook page doesn’t replace a business website. There are several reasons you should have a website as part of your online presence and not rely solely on social media. The Facebook Algorithm vs. Google Search First, let’s look at Facebook vs. Google. Facebook’s algorithm controls the visibility of your content while… Read More »Why a Facebook Page Doesn’t Replace a Business Website

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How to Plan for a New Year

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Welcome to a new year, my fellow small business owners. This post includes some tips about how to plan your new year so you can be prepared for marketing your business with ease in 2023. Set Your Goals Before you can create your marketing plan for the new year, you must first determine what your goals are. I encourage you to take some time to really think about this because it’s hard to know which… Read More »How to Plan for a New Year

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How to Make Sales by Sharing Value in Networking Groups

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In today’s blog post, let’s talk about sharing value vs. self-promotion as you participate in Facebook networking groups. This is also known as sharing vs. selling, or relationship marketing. Whatever you want to call it, the logic is that offering value as you are networking with colleagues and prospects will get you a whole lot further into your sales process than hard selling. Keep reading for my top “do” and “don’t” tips so you can… Read More »How to Make Sales by Sharing Value in Networking Groups

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How to Ensure Legal Use of Photos in Content Marketing

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In today’s post, let’s talk about the legal use of photos in your content marketing efforts. This includes social media accounts, blog posts, websites, advertisements, basically anywhere that you are going to use a photo to advertise your business in some way. I’m going to share the most important tip right here, in case you quit reading before you get to the end. You can’t just go grab any old photo or graphic from the… Read More »How to Ensure Legal Use of Photos in Content Marketing

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When to Adjust Your Social Media Marketing Plan

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I have a confession to make. Lately, I have NOT been being consistent in the execution of my own social media content. I am always talking about the importance of planning and consistency for your social media accounts, so today let’s talk about when to adjust your social media marketing plan. Lately, in addition to client work and other projects (not to mention it’s peak gardening and canning season), my content plans for my various… Read More »When to Adjust Your Social Media Marketing Plan

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The Importance of a Blog for your Business

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Of all the things I do in my business, blog writing happens to be one of my favorites. I write about marketing and business tips here on the Digital Darcy blog, and I also have a lifestyle blog where I write about natural living, healthy cooking, and food preservation at PreservingMySanity.com. If you don’t already have a blog in your marketing plan, I highly recommend adding one. In today’s blog post, I’m going to tell you… Read More »The Importance of a Blog for your Business

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The Best Tips for Going Live on Social Media

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In today’s post, I’m going to share my best tips for going live on social media. I want to be fully transparent and tell you that I personally don’t love going live on social media, and I’m far from perfect at it. But, regardless, it’s important to do for a number of reasons, and I’m going to tell you why. Why It’s Important to Go Live As you heard me discuss in my video training… Read More »The Best Tips for Going Live on Social Media

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How to Post on Social Media When You Are Stuck

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You know the feeling. You finally have some spare time to write content for social media, and you sit down at your desk. You open your programs and go to start typing, and … nothing. You can’t think of any ideas, you don’t know where to start, and you just stare at the blank screen. Sound familiar? It happens to all of us! Keep reading for some of my best tips about how to post… Read More »How to Post on Social Media When You Are Stuck

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How to Successfully Work Remotely at Home

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Today, I wanted to take some time and talk about how to successfully work remotely at home. During unexpected situations when you may not be able to go to the office, and in general with a changing world that is moving more jobs to remote locations every day, you may find yourself being expected to work from home. Many people think this sounds great, while many others hate the idea. You may work great independently… Read More »How to Successfully Work Remotely at Home

Succeed with Business Networking

How to Succeed with Business Networking

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There are so many ways to market your business, but today I want to talk about the importance of business networking. I started Digital Darcy in July 2019 after almost 20 years of experience in various marketing and project management roles. And, I’m here to tell you that no matter what your industry or job role, networking is essential. You’ve heard people say it’s all about who you know. I don’t fully believe that, but… Read More »How to Succeed with Business Networking