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5 Ways to Market Your Vacation Rental to a Local Audience

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Are you seeing a decline in the upcoming season’s vacation rental bookings due to the rise in gas prices and other inflation? Instead of booking expensive flights or taking long road trips to arrive at your vacation rental, some travelers are looking for getaway options that are closer to home. Here are five ways to market your vacation rental to a local audience, who perhaps aren’t your normal demographic but may be looking for a… Read More »5 Ways to Market Your Vacation Rental to a Local Audience

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Understanding HIPAA in Social Media Marketing

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[hfe_template id=’6099′] To ensure compliance with HIPAA on your social media accounts, you and your team need to have a full understanding of HIPAA in social media marketing. Showcasing photos, videos, case studies, and testimonials from your residents can be a great way to bring personality, authority, and fun to your social media accounts. BUT – you need to make sure you are following the rules. HIPAA (the Health Insurance Portability and Accountability Act) is… Read More »Understanding HIPAA in Social Media Marketing

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Simple Photography Tips to Market Your Vacation Rental

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[hfe_template id=’6099′] They say a photo is worth a thousand words, and it actually could be worth thousands of dollars in vacation rental bookings. You can take good photos of your vacation rental by following a few simple vacation rental photography tips. Having clear, well-lit photos that show all of the rooms and outdoor spaces of your vacation rental give your potential guests all of the information they need to book on your direct booking… Read More »Simple Photography Tips to Market Your Vacation Rental

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5 Tips for Optimizing Your Social Media Accounts

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[hfe_template id=’6099′] Social media has revolutionized business marketing and performance more than anyone could have imagined. When I think back to the original creation of my Facebook account and how excited I was to connect with a few friends from high school and college … compared to what it has become today, it’s so hard to believe! But, with the exponential growth of social media users, it’s more important than ever to optimize your social… Read More »5 Tips for Optimizing Your Social Media Accounts

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Preparing for Time Off from Your Business

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[hfe_template id=’6099′] For so many business owners, it can be so hard to take a break from your business. Whether you are a solopreneur, small or large service-based company, a small business with a storefront … we all have one thing in common. It is hard to take time off! Today I want to share some of my favorite tips for preparing for time off from your business. The way that these things get put… Read More »Preparing for Time Off from Your Business

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Movement Breaks to Boost Creativity and Efficiency

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[hfe_template id=’6099′] This week’s guest blog post was written by Jess Roe, Holistic Health and Fitness Coach. Jess focuses on the importance of incorporating consistent movement into your workday that doesn’t have to be excessive or schedule-limiting. She is awesome to work with and is filled with knowledge and encouragement. Thanks for sharing this with us, Jess! === Raise your hand if you’re working from home more often than not these days. Whether you are… Read More »Movement Breaks to Boost Creativity and Efficiency

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How to Grow Your Online Presence with Social Media Engagement

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[hfe_template id=’6099′] Engagement is a word that is often discussed as we talk about social media marketing. So, what exactly is engagement, and how can it help you grow your online presence? Simply put, social media engagement is how the algorithm measures how interested in your content (ie. engaged) your audience is. The more engaged your audience, the more “popular” your page appears, and it will in turn be shown to more of your followers.… Read More »How to Grow Your Online Presence with Social Media Engagement

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Top Hashtag Strategy Tips for Growing Your Social Media

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[hfe_template id=’6099′] Today, let’s talk hashtag strategy. Do you love hashtags or hate them? { groan } I personally have a love-hate relationship with them. But, regardless of your answer, you should be researching and using hashtags in your social media marketing. Keep reading to find out why! Before I continue, let me say that there are various different opinions out there about some elements of hashtag strategy. It’s also important to know that things… Read More »Top Hashtag Strategy Tips for Growing Your Social Media

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Why a Facebook Page Doesn’t Replace a Business Website

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[hfe_template id=’6099′] So, why do you need a website if you already have a Facebook page? In this post, guest author Robert Shurtleff discusses why a Facebook page doesn’t replace a business website. There are several reasons you should have a website as part of your online presence and not rely solely on social media. The Facebook Algorithm vs. Google Search First, let’s look at Facebook vs. Google. Facebook’s algorithm controls the visibility of your… Read More »Why a Facebook Page Doesn’t Replace a Business Website

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How to Plan for a New Year

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[hfe_template id=’6099′] Welcome to a new year, my fellow small business owners. This post includes some tips about how to plan your new year so you can be prepared for marketing your business with ease in 2023. Set Your Goals Before you can create your marketing plan for the new year, you must first determine what your goals are. I encourage you to take some time to really think about this because it’s hard to… Read More »How to Plan for a New Year