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Digital Darcy Blog

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Why Relationship Building is the Key to Business Growth

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While creating quality, unique, and problem-solving products are keys to growing your business, building a positive business relationship with your target market is also an essential factor to consider in growing and succeeding in your business. Business networking is a genuinely effective way to market your business. As I have said before, my first-ever clients in my digital marketing business were people I already knew. They trusted me enough to help them with their small… Read More »Why Relationship Building is the Key to Business Growth

Woman Hand Using Smartphone to Send and Recieve Email.

How to Create Email Newsletters Your Subscribers Will Read

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Sending email newsletters is one of the best ways to market and update your email list with relevant information about your business. If you have a lot of content and value that you need to share with your subscribers, sending out email newsletters is a great way to reach your intended audience immediately.  You can even create specific email newsletters that will be sent to a specific audience. While the decision to read an email… Read More »How to Create Email Newsletters Your Subscribers Will Read

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Why You Don’t Have to Be on Every Social Media Platform

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There have been controversies on whether businesses should appear on every social media platform. Well, the question is, is it really important that you have a presence on every social media platform? Is there a limitation? And does it influence positive growth for my business?  The answer is NO! While every social media platform offers varying different features, it is not crucial that your business has a presence on every one of them. Building a… Read More »Why You Don’t Have to Be on Every Social Media Platform

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How to Write Great Blog Posts

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In a previous blog post, I discussed how blogging helps businesses generate more leads. Writing blogs may not be easy because you do not know where to start, especially how to write one that will perform well and generate leads for your business. Writing blog posts is one of my favorite things to do for my business and my clients.  Writing Your Blog Posts So, a few quick tips for writing your blog posts include… Read More »How to Write Great Blog Posts

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How a Virtual Assistant Can Help a Vacation Rental Owner

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Being a vacation rental owner comes with a whole list of responsibilities. You have to make sure that your vacation rentals are listed for booking, communicate with prospective guests, reply to inquiries, confirm bookings, market your vacation rental, coordinate housekeeping and maintenance, AND MORE.  A virtual assistant can help a vacation rental owner with all of these things! Because virtual assistants can work for you remotely, finding someone to meet your needs can be easier… Read More »How a Virtual Assistant Can Help a Vacation Rental Owner

Blogger and Online Influencer Recording Video Marketing Content

Getting Started with Video Marketing on Social Media

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Are you the type of person who communicates better through speaking than writing? Honestly, speaking in front of the camera for social media isn’t my favorite, but as a marketing strategist I have to put myself out there to practice video marketing.  And you know what? The more you do it, the easier video marketing it gets! Billions of videos are being consumed on different social media platforms on a daily basis. Video marketing has… Read More »Getting Started with Video Marketing on Social Media

Customer review satisfaction feedback concept.

How to Ensure Customer Reviews and Shares

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Customer reviews and word-of-mouth marketing are crucial for businesses. Almost every customer reads online reviews before purchasing and trusts online customer reviews as much as recommendations from their friends and loved ones. So, it is crucial to prioritize providing excellent customer service and encouraging your customers to leave reviews and share their experiences about your products or services. The reviews of my clients are very important to me because it helps me to understand their… Read More »How to Ensure Customer Reviews and Shares

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The Power of Storytelling for Your Brand

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With so much content posted to social media every week, you always want to ensure yours stands out above the crowd. One of the most effective ways to accomplish this is to incorporate storytelling into your social media copy. Keep reading to learn more about the power of storytelling for your brand. But, What is Storytelling? As someone who spent over 13 years in the vacation rental industry and another three years in a senior… Read More »The Power of Storytelling for Your Brand

Couple on the beach at night with stars in the sky

My First Short Story Contest Entry

Well, this isn’t a typical blog post entry – it’s not related to marketing or running a business or anything else I usually share here. It’s actually a short fiction romance story! A few months ago, Facebook decided that I, a content writer and marketing coach, would be interested to see an ad about the 2023 Short Story Challenge hosted by NYCMidnight. I clicked the link, paid the entry fee, and proceeded to write and… Read More »My First Short Story Contest Entry

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How to Build Strategic Local Partnerships to Market Your Vacation Rental

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In a previous blog post, I talked about 5 ways to market your vacation rental to a local audience. Because this can be such an important way to increase your bookings, especially during a period of inflation, I wanted to expand a bit on one of the tips I shared in that post. So today, let’s talk about how to build strategic local partnerships to promote your vacation rental. What Makes Your Guests Book Your… Read More »How to Build Strategic Local Partnerships to Market Your Vacation Rental