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Social Media Tips

Understanding the Laws About Contests and Giveaways

Understanding the Laws About Contests and Giveaways

Disclaimer: This post is for general informational purposes only and should not be considered legal advice. Laws around contests and giveaways can vary by state and situation. If you’re planning a promotion, it’s always a good idea to consult with a qualified attorney or review official government resources. Hosting a giveaway or contest can be a fun and effective way to promote your vacation rental. Photo contests, seasonal giveaways, and “win a free stay” promotions… Read More »Understanding the Laws About Contests and Giveaways

Social Media Accounts for your Business

Do You Need Social Media Accounts for Your Business?

If you own a vacation rental, you’ve probably asked yourself this at some point: Do I really need separate social media accounts for my business… or is this just one more thing to manage? A lot of hosts start by using their personal accounts—and honestly, that makes sense. Your friends and local network are often your first supporters. They’re the ones liking your posts, sharing your listing, and even sending referrals your way. In the… Read More »Do You Need Social Media Accounts for Your Business?

Multicolored Social media icons

Why You Don’t Have to Be on Every Social Media Platform

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There have been controversies on whether businesses should appear on every social media platform. Well, the question is, is it really important that you have a presence on every social media platform? Is there a limitation? And does it influence positive growth for my business?  The answer is NO! While every social media platform offers varying different features, it is not crucial that your business has a presence on every one of them. Building a… Read More »Why You Don’t Have to Be on Every Social Media Platform

Blogger and Online Influencer Recording Video Marketing Content

Getting Started with Video Marketing on Social Media

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Are you the type of person who communicates better through speaking than writing? Honestly, speaking in front of the camera for social media isn’t my favorite, but as a marketing strategist I have to put myself out there to practice video marketing.  And you know what? The more you do it, the easier video marketing it gets! Billions of videos are being consumed on different social media platforms on a daily basis. Video marketing has… Read More »Getting Started with Video Marketing on Social Media

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5 Tips for Optimizing Your Social Media Accounts

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Social media has revolutionized business marketing and performance more than anyone could have imagined. When I think back to the original creation of my Facebook account and how excited I was to connect with a few friends from high school and college … compared to what it has become today, it’s so hard to believe! But, with the exponential growth of social media users, it’s more important than ever to optimize your social media accounts.… Read More »5 Tips for Optimizing Your Social Media Accounts

Blog header - Build Social Media Presence with Engagement

How to Grow Your Online Presence with Social Media Engagement

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Engagement is a word that is often discussed as we talk about social media marketing. So, what exactly is engagement, and how can it help you grow your online presence? Simply put, social media engagement is how the algorithm measures how interested in your content (ie. engaged) your audience is. The more engaged your audience, the more “popular” your page appears, and it will in turn be shown to more of your followers. Basically, you… Read More »How to Grow Your Online Presence with Social Media Engagement

Blog Header - Hashtag Strategy Tips

Top Hashtag Strategy Tips for Growing Your Social Media

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Today, let’s talk hashtag strategy. Do you love hashtags or hate them? { groan } I personally have a love-hate relationship with them. But, regardless of your answer, you should be researching and using hashtags in your social media marketing. Keep reading to find out why! Before I continue, let me say that there are various different opinions out there about some elements of hashtag strategy. It’s also important to know that things are always… Read More »Top Hashtag Strategy Tips for Growing Your Social Media

Blog header photo of person looking on phone at stock photo site

How to Ensure Legal Use of Photos in Content Marketing

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In today’s post, let’s talk about the legal use of photos in your content marketing efforts. This includes social media accounts, blog posts, websites, advertisements, basically anywhere that you are going to use a photo to advertise your business in some way. I’m going to share the most important tip right here, in case you quit reading before you get to the end. You can’t just go grab any old photo or graphic from the… Read More »How to Ensure Legal Use of Photos in Content Marketing

Blog header: When to Adjust Your Content Plan

When to Adjust Your Social Media Marketing Plan

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I have a confession to make. Lately, I have NOT been being consistent in the execution of my own social media content. I am always talking about the importance of planning and consistency for your social media accounts, so today let’s talk about when to adjust your social media marketing plan. Lately, in addition to client work and other projects (not to mention it’s peak gardening and canning season), my content plans for my various… Read More »When to Adjust Your Social Media Marketing Plan

Blog header: Going Live on Social Media

The Best Tips for Going Live on Social Media

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In today’s post, I’m going to share my best tips for going live on social media. I want to be fully transparent and tell you that I personally don’t love going live on social media, and I’m far from perfect at it. But, regardless, it’s important to do for a number of reasons, and I’m going to tell you why. Why It’s Important to Go Live As you heard me discuss in my video training… Read More »The Best Tips for Going Live on Social Media

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