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Power of Local Marketing

The Power of Local Marketing and Networking

When it comes to marketing your vacation rental, most hosts think about listing sites, search engine optimization, and social media first—and those things do matter. But what if I told you that one of your biggest marketing superpowers might actually be right outside your front door? Local marketing and networking are often overlooked by vacation rental owners, especially those new to the industry or managing properties from a distance. But if you’re nearby—or can establish… Read More »The Power of Local Marketing and Networking

Incorporating Storytelling and Personality into Your Content - two women talking to a man in front of a house

Incorporating Storytelling & Personality into Your Content

Have you ever read a vacation rental listing that sounded like it was written by a robot? Something like: “3BR, 2BA. Fully furnished lakefront property with Wi-Fi. Sleeps 6.” Technically, it tells you what you need to know – but it doesn’t invite you in. It doesn’t make you want to book the trip, kick your feet up, and imagine making memories there. That’s where storytelling and personality come in. As a Hospitality and Marketing… Read More »Incorporating Storytelling & Personality into Your Content

Woman Hand Using Smartphone to Send and Recieve Email.

How to Create Email Newsletters Your Subscribers Will Read

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Sending email newsletters is one of the best ways to market and update your email list with relevant information about your business. If you have a lot of content and value that you need to share with your subscribers, sending out email newsletters is a great way to reach your intended audience immediately.  You can even create specific email newsletters that will be sent to a specific audience. While the decision to read an email… Read More »How to Create Email Newsletters Your Subscribers Will Read

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How to Write Great Blog Posts

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In a previous blog post, I discussed how blogging helps businesses generate more leads. Writing blogs may not be easy because you do not know where to start, especially how to write one that will perform well and generate leads for your business. Writing blog posts is one of my favorite things to do for my business and my clients.  Writing Your Blog Posts So, a few quick tips for writing your blog posts include… Read More »How to Write Great Blog Posts

Photo of woman wearing beach hat and sitting in chair on the beach reading a book

The Power of Storytelling for Your Brand

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With so much content posted to social media every week, you always want to ensure yours stands out above the crowd. One of the most effective ways to accomplish this is to incorporate storytelling into your social media copy. Keep reading to learn more about the power of storytelling for your brand. But, What is Storytelling? As someone who spent over 13 years in the vacation rental industry and another three years in a senior… Read More »The Power of Storytelling for Your Brand

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5 Ways to Market Your Vacation Rental to a Local Audience

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Are you seeing a decline in the upcoming season’s vacation rental bookings due to the rise in gas prices and other inflation? Instead of booking expensive flights or taking long road trips to arrive at your vacation rental, some travelers are looking for getaway options that are closer to home. Here are five ways to market your vacation rental to a local audience, who perhaps aren’t your normal demographic but may be looking for a… Read More »5 Ways to Market Your Vacation Rental to a Local Audience

Blog header - Build Social Media Presence with Engagement

How to Grow Your Online Presence with Social Media Engagement

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Engagement is a word that is often discussed as we talk about social media marketing. So, what exactly is engagement, and how can it help you grow your online presence? Simply put, social media engagement is how the algorithm measures how interested in your content (ie. engaged) your audience is. The more engaged your audience, the more “popular” your page appears, and it will in turn be shown to more of your followers. Basically, you… Read More »How to Grow Your Online Presence with Social Media Engagement

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Top Hashtag Strategy Tips for Growing Your Social Media

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Today, let’s talk hashtag strategy. Do you love hashtags or hate them? { groan } I personally have a love-hate relationship with them. But, regardless of your answer, you should be researching and using hashtags in your social media marketing. Keep reading to find out why! Before I continue, let me say that there are various different opinions out there about some elements of hashtag strategy. It’s also important to know that things are always… Read More »Top Hashtag Strategy Tips for Growing Your Social Media

Facebook page doesn't replace a business website - blog header image

Why a Facebook Page Doesn’t Replace a Business Website

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So, why do you need a website if you already have a Facebook page? In this post, guest author Robert Shurtleff discusses why a Facebook page doesn’t replace a business website. There are several reasons you should have a website as part of your online presence and not rely solely on social media. The Facebook Algorithm vs. Google Search First, let’s look at Facebook vs. Google. Facebook’s algorithm controls the visibility of your content while… Read More »Why a Facebook Page Doesn’t Replace a Business Website

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How to Plan for a New Year

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Welcome to a new year, my fellow small business owners. This post includes some tips about how to plan your new year so you can be prepared for marketing your business with ease in 2023. Set Your Goals Before you can create your marketing plan for the new year, you must first determine what your goals are. I encourage you to take some time to really think about this because it’s hard to know which… Read More »How to Plan for a New Year

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