Marketing Tips

Does your business have a blog? And more importantly—are people actually reading what you post? Because that’s the real goal. Whether you’re writing blog posts, emails, or social media content, the purpose isn’t just to “put something out there.” It’s to connect with the right people in a way that builds trust and keeps you top of mind. And for many small business owners (especially vacation rental hosts), that’s where things can feel frustrating. You’re… Read More »Top Writing Tips to Increase Online Visibility for Your Business

Have you ever sent out an email you felt really good about… and then heard nothing back? No replies. Low open rate. Maybe a click or two—if you’re lucky. It’s frustrating, especially when you’ve taken the time to write something thoughtful and helpful. If this has happened to you, you’re not alone. Email marketing can feel a little unpredictable—but in most cases, the issue isn’t the platform or even the content itself. It’s the overall… Read More »How to Keep Email Subscribers Engaged and Opening Your Campaigns

Have you ever tried using ChatGPT to write a blog post… and ended up thinking: “Well… that wasn’t great.” You’re not alone. AI tools like ChatGPT have come a long way—and they can absolutely save you time when it comes to content creation. But the quality of what you get depends entirely on how you use it. Because here’s the truth: ChatGPT isn’t a shortcut for good content. It’s a tool that supports good content.… Read More »How to Write an Effective Blog Post with Chat GPT

If you’ve ever tried to create a marketing plan for your vacation rental, you probably started with good intentions. Maybe you mapped out content ideas, chose platforms, or even wrote a few posts in advance. And then… life happened. Guest messages, turnovers, maintenance issues, pricing updates—and suddenly that “plan” you were excited about is sitting untouched. If that sounds familiar, you’re not alone. The issue usually isn’t that you don’t have a plan. It’s that… Read More »Creating a Marketing Plan You Can Follow with Ease

Sending email newsletters is one of the best ways to market and update your email list with relevant information about your business. If you have a lot of content and value that you need to share with your subscribers, sending out email newsletters is a great way to reach your intended audience immediately.  You can even create specific email newsletters that will be sent to a specific audience. While the decision to read an email… Read More »How to Create Email Newsletters Your Subscribers Will Read

In a previous blog post, I discussed how blogging helps businesses generate more leads. Writing blogs may not be easy because you do not know where to start, especially how to write one that will perform well and generate leads for your business. Writing blog posts is one of my favorite things to do for my business and my clients.  Writing Your Blog Posts So, a few quick tips for writing your blog posts include… Read More »How to Write Great Blog Posts

With so much content posted to social media every week, you always want to ensure yours stands out above the crowd. One of the most effective ways to accomplish this is to incorporate storytelling into your social media copy. Keep reading to learn more about the power of storytelling for your brand. But, What is Storytelling? As someone who spent over 13 years in the vacation rental industry and another three years in a senior… Read More »The Power of Storytelling for Your Brand