This post may contain affiliate links. For more information, visit my Disclaimer Policy.
So, why do you need a website if you already have a Facebook page? In this post, guest author Robert Shurtleff discusses why a Facebook page doesn’t replace a business website.
There are several reasons you should have a website as part of your online presence and not rely solely on social media.
The Facebook Algorithm vs. Google Search
First, let’s look at Facebook vs. Google. Facebook’s algorithm controls the visibility of your content while on Facebook, which filters down to search engine search results. Google has a larger reach in terms of search results, so your business will be more visible in Google when you have a website.
A Business Website Gives You Control of Content and Design
A second point is that a website gives you more control of not only the content but also of the visual appeal. Your website designer creates your website to match your preferred branding and other design elements, while your Facebook page is limited to a standard template. Other things that your website incorporates are search engine optimization (SEO) and user experience elements.
More Platforms = More Visibility for Your Business
A Facebook page is the perfect COMPLEMENT to a website. Your social media accounts should drive traffic to your website. The more tools you use to showcase your business online, the more visibility your business will receive. So, why limit yourself to just one marketing platform?
You Don’t “Own” Your Social Media Account Like You Own Your Business Website
Social media platforms like Facebook are independently owned and operated and have their own rules. They are private companies, and their users are “their” customers – technically not yours. Social media platforms were not created to “replace” a website, but to be used as an additional marketing tool.
Keep reading more about why Facebook should not replace a website as the face of your business.
==
This post was written by guest author Robert Shurtleff, owner of The Website Guy, fellow Minnesota small business owner, and Veteran of the United States Navy. He specializes in affordable, small business digital brochure-style website design to drive traffic to your service-based business or physical storefront. Small business website design as the FOUNDATION of an online marketing strategy.
