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How to Ensure Legal Use of Photos in Content Marketing

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In today’s post, let’s talk about the legal use of photos in your content marketing efforts. This includes social media accounts, blog posts, websites, advertisements, basically anywhere that you are going to use a photo to advertise your business in some way. I’m going to share the most important tip right here, in case you quit reading before you get to the end. You can’t just go grab any old photo or graphic from the… Read More »How to Ensure Legal Use of Photos in Content Marketing

Blog header: When to Adjust Your Content Plan

When to Adjust Your Social Media Marketing Plan

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I have a confession to make. Lately, I have NOT been being consistent in the execution of my own social media content. I am always talking about the importance of planning and consistency for your social media accounts, so today let’s talk about when to adjust your social media marketing plan. Lately, in addition to client work and other projects (not to mention it’s peak gardening and canning season), my content plans for my various… Read More »When to Adjust Your Social Media Marketing Plan

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The Importance of a Blog for your Business

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Of all the things I do in my business, blog writing happens to be one of my favorites. I write about marketing and business tips here on the Digital Darcy blog, and I also have a lifestyle blog where I write about natural living, healthy cooking, and food preservation at PreservingMySanity.com. If you don’t already have a blog in your marketing plan, I highly recommend adding one. In today’s blog post, I’m going to tell you… Read More »The Importance of a Blog for your Business

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How to Identify & Connect with Your Target Market

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You’ve perhaps heard the saying, “He could sell ice to a polar bear.”  There are actually many variations of this, another one of my favorites is “She could sell a ketchup popsicle.”  They say that the best salesmen can sell anything to anyone. That may be so, but we aren’t all the best salesmen, and don’t we end up with higher customer satisfaction if we spend our time selling our things to the people who… Read More »How to Identify & Connect with Your Target Market

Header: The Importance of a Marketing Plan

The Importance of a Marketing Plan

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Having a marketing plan is so important for every business. I don’t know about you, but I always work better from a list. A marketing plan is basically just a list, to keep you on track with your marketing goals for your business. Time goes by so fast, and if we don’t have a plan, it just keeps passing on by. I wanted to share a few points to keep in mind as you consider… Read More »The Importance of a Marketing Plan

Why You Need an Email List

Why You Need an Email List

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What is an Email List? An email list is a valuable asset to the successful marketing of your business. As you do business with your customers, you start building an email list by incorporating sign-up forms on your website and social media platforms. Over time, you end up with a hopefully large list of customers and prospects that you can send a marketing email to with the click of a button. There are spam laws… Read More »Why You Need an Email List

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Tips for a Great Vendor Booth

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I recently was a vendor at our local county fair. Fair week is one of my favorite weeks of the year, and I was so excited to get to spend the ENTIRE week there this year. Granted, I was sitting at my booth for 90% of it, but it was still fun to be there. The kettle corn guy was right outside the building, and it was just a short walk to the malt stand.… Read More »Tips for a Great Vendor Booth

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