In today’s post, I’m going to share my best tips for going live on social media. I want to be fully transparent and tell you that I personally don’t love going live on social media, and I’m far from perfect at it. But, regardless, it’s important to do for a number of reasons, and I’m going to tell you why. Why It’s Important to Go Live As you heard me discuss in my video training… Read More »The Best Tips for Going Live on Social Media
You know the feeling. You finally have some spare time to write content for social media, and you sit down at your desk. You open your programs and go to start typing, and … nothing. You can’t think of any ideas, you don’t know where to start, and you just stare at the blank screen. Sound familiar? It happens to all of us! Keep reading for some of my best tips about how to post… Read More »How to Post on Social Media When You Are Stuck
Today, I wanted to take some time and talk about how to successfully work remotely at home. During unexpected situations when you may not be able to go to the office, and in general with a changing world that is moving more jobs to remote locations every day, you may find yourself being expected to work from home. Many people think this sounds great, while many others hate the idea. You may work great independently… Read More »How to Successfully Work Remotely at Home
There are so many ways to market your business, but today I want to talk about the importance of business networking. I started Digital Darcy in July 2019 after almost 20 years of experience in various marketing and project management roles. And, I’m here to tell you that no matter what your industry or job role, networking is essential. You’ve heard people say it’s all about who you know. I don’t fully believe that, but… Read More »How to Succeed with Business Networking
You’ve perhaps heard the saying, “He could sell ice to a polar bear.” There are actually many variations of this, another one of my favorites is “She could sell a ketchup popsicle.” They say that the best salesmen can sell anything to anyone. That may be so, but we aren’t all the best salesmen, and don’t we end up with higher customer satisfaction if we spend our time selling our things to the people who… Read More »How to Identify & Connect with Your Target Market
A large part of posting on social media is photography and graphics, and it’s an area that can be tricky if you aren’t sure exactly how to get started. In this post, I’m going to share a few tips with you about photo licensing and how you can use Canva to create great social media graphics for your business. Photo Licensing First of all, it’s important to know that you can’t just go do an… Read More »How to Create Social Media Graphics with Canva
Today, I want to talk about social media planning and consistency. What is it, why it’s important, and how I can help you! Note: I’m using “Facebook” throughout this article. This is for example sake only. The same concepts apply if your primary channel is Instagram, Twitter, Pinterest, YouTube, etc. WHATEVER platform(s) you are using for your business, planning and consistency are essential! What is Social Media Planning? Social media marketing is only a piece… Read More »Social Media Planning and Consistency
You may not know this about me, but in my previous life, I was a project manager. An efficient one who rarely missed details, if I say so myself. And today, I’m going to offer some organization tips for how you can improve your workflow! During my college internship, I planned a large trade show and was even the emcee who walked around interviewing the vendors all day. After that at the start of my… Read More »Organization Tips from a Project Manager
Having a marketing plan is so important for every business. I don’t know about you, but I always work better from a list. A marketing plan is basically just a list, to keep you on track with your marketing goals for your business. Time goes by so fast, and if we don’t have a plan, it just keeps passing on by. I wanted to share a few points to keep in mind as you consider… Read More »The Importance of a Marketing Plan
What is an Email List? An email list is a valuable asset to the successful marketing of your business. As you do business with your customers, you start building an email list by incorporating sign-up forms on your website and social media platforms. Over time, you end up with a hopefully large list of customers and prospects that you can send a marketing email to with the click of a button. There are spam laws… Read More »Why You Need an Email List