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How a Virtual Assistant Can Help a Vacation Rental Owner

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Being a vacation rental owner comes with a whole list of responsibilities. You have to make sure that your vacation rentals are listed for booking, communicate with prospective guests, reply to inquiries, confirm bookings, market your vacation rental, coordinate housekeeping and maintenance, AND MORE.  A virtual assistant can help a vacation rental owner with all of these things! Because virtual assistants can work for you remotely, finding someone to meet your needs can be easier… Read More »How a Virtual Assistant Can Help a Vacation Rental Owner

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Getting Started with Video Marketing on Social Media

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Are you the type of person who communicates better through speaking than writing? Honestly, speaking in front of the camera for social media isn’t my favorite, but as a marketing strategist I have to put myself out there to practice video marketing.  And you know what? The more you do it, the easier video marketing it gets! Billions of videos are being consumed on different social media platforms on a daily basis. Video marketing has… Read More »Getting Started with Video Marketing on Social Media

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How to Ensure Customer Reviews and Shares

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Customer reviews and word-of-mouth marketing are crucial for businesses. Almost every customer reads online reviews before purchasing and trusts online customer reviews as much as recommendations from their friends and loved ones. So, it is crucial to prioritize providing excellent customer service and encouraging your customers to leave reviews and share their experiences about your products or services. The reviews of my clients are very important to me because it helps me to understand their… Read More »How to Ensure Customer Reviews and Shares

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The Power of Storytelling for Your Brand

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With so much content posted to social media every week, you always want to ensure yours stands out above the crowd. One of the most effective ways to accomplish this is to incorporate storytelling into your social media copy. Keep reading to learn more about the power of storytelling for your brand. But, What is Storytelling? As someone who spent over 13 years in the vacation rental industry and another three years in a senior… Read More »The Power of Storytelling for Your Brand

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How to Build Strategic Local Partnerships to Market Your Vacation Rental

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In a previous blog post, I talked about 5 ways to market your vacation rental to a local audience. Because this can be such an important way to increase your bookings, especially during a period of inflation, I wanted to expand a bit on one of the tips I shared in that post. So today, let’s talk about how to build strategic local partnerships to promote your vacation rental. What Makes Your Guests Book Your… Read More »How to Build Strategic Local Partnerships to Market Your Vacation Rental

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5 Ways to Market Your Vacation Rental to a Local Audience

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Are you seeing a decline in the upcoming season’s vacation rental bookings due to the rise in gas prices and other inflation? Instead of booking expensive flights or taking long road trips to arrive at your vacation rental, some travelers are looking for getaway options that are closer to home. Here are five ways to market your vacation rental to a local audience, who perhaps aren’t your normal demographic but may be looking for a… Read More »5 Ways to Market Your Vacation Rental to a Local Audience

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Understanding HIPAA in Social Media Marketing

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To ensure compliance with HIPAA on your social media accounts, you and your team need to have a full understanding of HIPAA in social media marketing. Showcasing photos, videos, case studies, and testimonials from your residents can be a great way to bring personality, authority, and fun to your social media accounts. BUT – you need to make sure you are following the rules. HIPAA (the Health Insurance Portability and Accountability Act) is a Federal… Read More »Understanding HIPAA in Social Media Marketing

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Simple Photography Tips to Market Your Vacation Rental

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They say a photo is worth a thousand words, and it actually could be worth thousands of dollars in vacation rental bookings. You can take good photos of your vacation rental by following a few simple vacation rental photography tips. Having clear, well-lit photos that show all of the rooms and outdoor spaces of your vacation rental give your potential guests all of the information they need to book on your direct booking site or… Read More »Simple Photography Tips to Market Your Vacation Rental

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5 Tips for Optimizing Your Social Media Accounts

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Social media has revolutionized business marketing and performance more than anyone could have imagined. When I think back to the original creation of my Facebook account and how excited I was to connect with a few friends from high school and college … compared to what it has become today, it’s so hard to believe! But, with the exponential growth of social media users, it’s more important than ever to optimize your social media accounts.… Read More »5 Tips for Optimizing Your Social Media Accounts

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Preparing for Time Off from Your Business

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For so many business owners, it can be so hard to take a break from your business. Whether you are a solopreneur, small or large service-based company, a small business with a storefront … we all have one thing in common. It is hard to take time off! Today I want to share some of my favorite tips for preparing for time off from your business. The way that these things get put into place… Read More »Preparing for Time Off from Your Business

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