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Darcy

Couple on the beach at night with stars in the sky

My First Short Story Contest Entry

Well, this isn’t a typical blog post entry – it’s not related to marketing or running a business or anything else I usually share here. It’s actually a short fiction romance story! A few months ago, Facebook decided that I, a content writer and marketing coach, would be interested to see an ad about the 2023 Short Story Challenge hosted by NYCMidnight. I clicked the link, paid the entry fee, and proceeded to write and… Read More »My First Short Story Contest Entry

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How to Build Strategic Local Partnerships to Market Your Vacation Rental

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In a previous blog post, I talked about 5 ways to market your vacation rental to a local audience. Because this can be such an important way to increase your bookings, especially during a period of inflation, I wanted to expand a bit on one of the tips I shared in that post. So today, let’s talk about how to build strategic local partnerships to promote your vacation rental. What Makes Your Guests Book Your… Read More »How to Build Strategic Local Partnerships to Market Your Vacation Rental

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5 Ways to Market Your Vacation Rental to a Local Audience

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Are you seeing a decline in the upcoming season’s vacation rental bookings due to the rise in gas prices and other inflation? Instead of booking expensive flights or taking long road trips to arrive at your vacation rental, some travelers are looking for getaway options that are closer to home. Here are five ways to market your vacation rental to a local audience, who perhaps aren’t your normal demographic but may be looking for a… Read More »5 Ways to Market Your Vacation Rental to a Local Audience

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Understanding HIPAA in Social Media Marketing

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To ensure compliance with HIPAA on your social media accounts, you and your team need to have a full understanding of HIPAA in social media marketing. Showcasing photos, videos, case studies, and testimonials from your residents can be a great way to bring personality, authority, and fun to your social media accounts. BUT – you need to make sure you are following the rules. HIPAA (the Health Insurance Portability and Accountability Act) is a Federal… Read More »Understanding HIPAA in Social Media Marketing

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Simple Photography Tips to Market Your Vacation Rental

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They say a photo is worth a thousand words, and it actually could be worth thousands of dollars in vacation rental bookings. You can take good photos of your vacation rental by following a few simple vacation rental photography tips. Having clear, well-lit photos that show all of the rooms and outdoor spaces of your vacation rental give your potential guests all of the information they need to book on your direct booking site or… Read More »Simple Photography Tips to Market Your Vacation Rental

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5 Tips for Optimizing Your Social Media Accounts

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Social media has revolutionized business marketing and performance more than anyone could have imagined. When I think back to the original creation of my Facebook account and how excited I was to connect with a few friends from high school and college … compared to what it has become today, it’s so hard to believe! But, with the exponential growth of social media users, it’s more important than ever to optimize your social media accounts.… Read More »5 Tips for Optimizing Your Social Media Accounts

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Preparing for Time Off from Your Business

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For so many business owners, it can be so hard to take a break from your business. Whether you are a solopreneur, small or large service-based company, a small business with a storefront … we all have one thing in common. It is hard to take time off! Today I want to share some of my favorite tips for preparing for time off from your business. The way that these things get put into place… Read More »Preparing for Time Off from Your Business

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Movement Breaks to Boost Creativity and Efficiency

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This week’s guest blog post was written by Jess Roe, Holistic Health and Fitness Coach. Jess focuses on the importance of incorporating consistent movement into your workday that doesn’t have to be excessive or schedule-limiting. She is awesome to work with and is filled with knowledge and encouragement. Thanks for sharing this with us, Jess! === Raise your hand if you’re working from home more often than not these days. Whether you are working for… Read More »Movement Breaks to Boost Creativity and Efficiency

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How to Grow Your Online Presence with Social Media Engagement

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Engagement is a word that is often discussed as we talk about social media marketing. So, what exactly is engagement, and how can it help you grow your online presence? Simply put, social media engagement is how the algorithm measures how interested in your content (ie. engaged) your audience is. The more engaged your audience, the more “popular” your page appears, and it will in turn be shown to more of your followers. Basically, you… Read More »How to Grow Your Online Presence with Social Media Engagement

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Top Hashtag Strategy Tips for Growing Your Social Media

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Today, let’s talk hashtag strategy. Do you love hashtags or hate them? { groan } I personally have a love-hate relationship with them. But, regardless of your answer, you should be researching and using hashtags in your social media marketing. Keep reading to find out why! Before I continue, let me say that there are various different opinions out there about some elements of hashtag strategy. It’s also important to know that things are always… Read More »Top Hashtag Strategy Tips for Growing Your Social Media