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Social Media Tips

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Why You Don’t Have to Be on Every Social Media Platform

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There have been controversies on whether businesses should appear on every social media platform. Well, the question is, is it really important that you have a presence on every social media platform? Is there a limitation? And does it influence positive growth for my business?  The answer is NO! While every social media platform offers varying different features, it is not crucial that your business has a presence on every one of them. Building a… Read More »Why You Don’t Have to Be on Every Social Media Platform

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Getting Started with Video Marketing on Social Media

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Are you the type of person who communicates better through speaking than writing? Honestly, speaking in front of the camera for social media isn’t my favorite, but as a marketing strategist I have to put myself out there to practice video marketing.  And you know what? The more you do it, the easier video marketing it gets! Billions of videos are being consumed on different social media platforms on a daily basis. Video marketing has… Read More »Getting Started with Video Marketing on Social Media

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5 Tips for Optimizing Your Social Media Accounts

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Social media has revolutionized business marketing and performance more than anyone could have imagined. When I think back to the original creation of my Facebook account and how excited I was to connect with a few friends from high school and college … compared to what it has become today, it’s so hard to believe! But, with the exponential growth of social media users, it’s more important than ever to optimize your social media accounts.… Read More »5 Tips for Optimizing Your Social Media Accounts

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How to Grow Your Online Presence with Social Media Engagement

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Engagement is a word that is often discussed as we talk about social media marketing. So, what exactly is engagement, and how can it help you grow your online presence? Simply put, social media engagement is how the algorithm measures how interested in your content (ie. engaged) your audience is. The more engaged your audience, the more “popular” your page appears, and it will in turn be shown to more of your followers. Basically, you… Read More »How to Grow Your Online Presence with Social Media Engagement

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Top Hashtag Strategy Tips for Growing Your Social Media

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Today, let’s talk hashtag strategy. Do you love hashtags or hate them? { groan } I personally have a love-hate relationship with them. But, regardless of your answer, you should be researching and using hashtags in your social media marketing. Keep reading to find out why! Before I continue, let me say that there are various different opinions out there about some elements of hashtag strategy. It’s also important to know that things are always… Read More »Top Hashtag Strategy Tips for Growing Your Social Media

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How to Ensure Legal Use of Photos in Content Marketing

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In today’s post, let’s talk about the legal use of photos in your content marketing efforts. This includes social media accounts, blog posts, websites, advertisements, basically anywhere that you are going to use a photo to advertise your business in some way. I’m going to share the most important tip right here, in case you quit reading before you get to the end. You can’t just go grab any old photo or graphic from the… Read More »How to Ensure Legal Use of Photos in Content Marketing

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When to Adjust Your Social Media Marketing Plan

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I have a confession to make. Lately, I have NOT been being consistent in the execution of my own social media content. I am always talking about the importance of planning and consistency for your social media accounts, so today let’s talk about when to adjust your social media marketing plan. Lately, in addition to client work and other projects (not to mention it’s peak gardening and canning season), my content plans for my various… Read More »When to Adjust Your Social Media Marketing Plan

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The Best Tips for Going Live on Social Media

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In today’s post, I’m going to share my best tips for going live on social media. I want to be fully transparent and tell you that I personally don’t love going live on social media, and I’m far from perfect at it. But, regardless, it’s important to do for a number of reasons, and I’m going to tell you why. Why It’s Important to Go Live As you heard me discuss in my video training… Read More »The Best Tips for Going Live on Social Media

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How to Post on Social Media When You Are Stuck

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You know the feeling. You finally have some spare time to write content for social media, and you sit down at your desk. You open your programs and go to start typing, and … nothing. You can’t think of any ideas, you don’t know where to start, and you just stare at the blank screen. Sound familiar? It happens to all of us! Keep reading for some of my best tips about how to post… Read More »How to Post on Social Media When You Are Stuck

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How to Create Social Media Graphics with Canva

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A large part of posting on social media is photography and graphics, and it’s an area that can be tricky if you aren’t sure exactly how to get started.  In this post, I’m going to share a few tips with you about photo licensing and how you can use Canva to create great social media graphics for your business. Photo Licensing First of all, it’s important to know that you can’t just go do an… Read More »How to Create Social Media Graphics with Canva