target-market

You’ve perhaps heard the saying, “He could sell ice to a polar bear.”  There are actually many variations of this, another one of my favorites is “She could sell a ketchup popsicle.”  They say that the best salesmen can sell anything to anyone. That may be so, but we aren’t all the best salesmen, and don’t we end up with higher customer satisfaction if we spend our time selling our things to the people who… Read More »How to Identify & Connect with Your Target Market