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How to Identify Your Target Market Blog Header

How to Identify & Connect with Your Target Market

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You’ve perhaps heard the saying, “He could sell ice to a polar bear.”  There are actually many variations of this, another one of my favorites is “She could sell a ketchup popsicle.”  They say that the best salesmen can sell anything to anyone. That may be so, but we aren’t all the best salesmen, and don’t we end up with higher customer satisfaction if we spend our time selling our things to the people who… Read More »How to Identify & Connect with Your Target Market

Header: The Importance of a Marketing Plan

The Importance of a Marketing Plan

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Having a marketing plan is so important for every business. I don’t know about you, but I always work better from a list. A marketing plan is basically just a list, to keep you on track with your marketing goals for your business. Time goes by so fast, and if we don’t have a plan, it just keeps passing on by. I wanted to share a few points to keep in mind as you consider… Read More »The Importance of a Marketing Plan